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Stanbic IBTC is looking for talented and capable candidates to make our vision and mission come true. Qualified Nigerian citizen are invited to apply Brand Marketing and Operations Manager in Stanbic IBTC Bank.

Vacancy Title: Brand Marketing and Operations Manager
Vacancy ID: 7906
Location: Nigeria
Division: Corporate Marketing
Vacancy Category: Integrated Marketing and Communications
Employment Type: Full Time - Permanent
Regulatory Approval: Yes
Closing Date: Feb 23, 2012

Brand Marketing and Operations Manager Description
  • To deliver real value to Stanbic IBTC by executing against the given marketing and communication strategy and plan
  • To develop brand marketing and communications campaign and collateral strategies
  • To execute brand marketing and communications campaigns and collateral requirements
  • To manage the relationship with business partners
  • To continually seek ways to improve the effectiveness and efficiency of brand marketing and communications
  • To optimise and manage processes and procedures within marketing
Brand Marketing and Operations Manager Responsibilities
  • Develop brand campaign and collateral strategies (including sponsorship and CSI communication). Ensure alignment to the business strategy and the Group Marketing and Communications strategy.
  • Translate knowledge of the market into campaign and collateral propositions.
  • Project management of brand marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
  • Ensure centrally coordinated campaigns are translated into local tactics.
  • Evaluate all brand campaigns and projects. This includes the setting of targets, indentifying of measurement tools and reporting.
  • Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
  • Collaborate with Marketing and Communication specialists in the team to optimise the impact of projects
  • Collaborate with other Marketing and Communications managers to optimise the shared opportunities
  • Ensure all agency and studio briefings yield relevant solutions, efficiently.
  • Manage the relationship with business partners to ensure buy-in into brand campaign and collateral strategies, and creative and media strategies.
  • Support business units in developing ad hoc material using marketing resources (e.g. the studio). Optimise activities and the use of resources.
  • Effectively manage the brand marketing and communication budgets for the campaigns, tracking spend against budget and ensuring on time payment of invoices.
  • Manage the day-to-day development and production of brand marketing and communications elements
  • Record all information and material on all brand campaigns and projects cohesively and comprehensively (charters, briefs, budgets, creative and media strategies, creative, media plans, reviews)
  • Optimising risk management procedures, processes and reporting within the Marketing and Communications team
  • Manage, review and optimise the efficiency and effectiveness of various marketing and communications processes
Brand Marketing and Operations Manager Performance Measures
  • Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
  • Understanding and application of the BU Marketing and Communications, and brand strategies.
  • Quality of the brand campaign and collateral strategies and plans
  • Quality of insight into the market: consumer attitudes and behaviours
  • Efficiency and effectiveness of project management
  • Quality of marketing and communications charters
  • Quality of agency briefs and debriefs
  • Quality of all marketing and communications elements produced
  • Quality of localised tactics related to centrally managed campaigns and projects
  • The quality of campaign/project evaluations and reporting
  • Effectiveness of marketing and communications campaigns, collateral and projects
  • Quality of the relationship with business partners, agencies, studio and others within Marketing and Communications
  • Quality of financial reporting and management of budgets
  • Quality of record keeping
  • Quality of leadership and people management
  • Effectiveness and efficiency of risk management and reporting
  • Quality of risk management – identifying and managing of potential and actual risks
Dimensions of the Brand Marketing and Operations Manager Job
  • Total number of people in the team: 13
  • No of direct reports: 1 (TBC)
  • Responsible for managing campaign budgets of approximately N900 mil
  • Sphere of influence: Project team working on a specific project / campaign

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