Etisalat Nigeria is invited from Nigerian highly qualified candidates to fill the Analyst-SME Segment (Division of Marketing Segments & Strategy) vacancy in Lagos, Nigeria. The Analyst-SME Segment, report to the Manager-SME Segment. Who are eligible for this position; please apply online before 26th March, 2012. For more details of this position are given below.
Assist the Manager-SME in cross-functional collaborations aimed at developing SME value propositions and bringing them to market
Principal Functions:
- Assist the Manager-SME in the development of marketing plans and management of the marketing elements of the offers including naming, positioning, marketing brief development, execution, and socialization
- Collaborate with sales, training, communication, finance, and operations to ensure flawless execution
- Assist the Manager-SME to ensure maximum market penetration, growth and profitability through effective implementation of SME segment strategies
- Liaise with the Brands and Communications function to define effective channels for communicating defined/approved initiatives aimed at creating awareness in the SME market
- Assist the Manager-SME in ensuring periodic review and update of Etisalat Nigeria’s SME segment demographic profiles
- Propose market research areas aimed at acquiring intelligence on the preferences and behavioural patterns of the country’s SME market
- Propose new product initiatives as well as options for convergence aimed at penetrating the SME segment
- Provide recommendations on the design of a customer lifecycle extension plan for Etisalat Nigeria’s SME segment
- Provide inputs and make recommendations on the development of viable market penetration and market share acquisition frameworks for Etisalat Nigeria’s SME segment
- Ensure synergy across functional areas through effective management of inter-functional relations and activities
- Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-SME
- Perform any other duties assigned by the Manager-SME
Educational Requirements:
- First degree in a relevant discipline.
Experience & Skills:
- Good knowledge of competitive environment, consumer trends and trade practices in the industry.
- Between one (1) and two (2) years relevant work experience, within the telecommunications industry.
- Interested candidates must be highly focussed and success-driven, strategic and analytical in thinking, possess excellent communication skills (oral and written), and possess high levels of integrity and self regulation
How to Apply:
Candidates, if you meet the above requirements, click here to apply online.
