Analyst - Consumer Research at Etisalat Nigeria

Analyst - Consumer Research at Etisalat Nigeria

Etisalat was established in the UAE in 1976; it has over its 35 years of experience, pioneered various innovative technologies in emerging markets and extended the reach of millions of subscribers globally.

Etisalat Nigeria is recruiting to the position of Analyst - Consumer Research for its location Lagos in Nigeria to Commercial Planning department.

Position Summary
Ensure that internal and external research activities are in line with the company's marketing research processes and procedures as well as national and international research standards

Principal Functions
  • Use statistical and analytical methods and techniques of applied social sciences to systematically gather and interpret information which provides marketing insights and supports marketing decision-making
  • Maintain up-to-date records on marketing activities
  • Identify information needs and research requirements of other functional areas of the business
  • Assist in research activities and communicate the customers view in business strategy development
  • Harness enterprise-wide systems to develop and communicate required information for dissemination to relevant customer-insight stakeholders
  • Establish and align information needs of key business units in marketing
  • Interpret all research reports and ensure they are clearly communicated to all internal clients
  • Convert marketing problems to research problems
  • Carry out data mining and manipulation to dimension and provide deeper understanding of consumers
  • Ensure any research design which is adopted is representative of cross-sectional view of target group per project and market segment. Also ensure that all research activities being conducted provide answers to specific/ peculiar marketing problems
  • Harness inter-functional relational skills to ensure synergy across the various divisions within the Commercial Department
  • Perform any other duties as assigned by the Manager-Consumer Research
  • Ensure all reports are available on the office web for easy access to users with access pass
Candidates must hace the following Requirements, Experience, Skills & Competencies:
  1. First degree or equivalent in any Social Science discipline
  2. Between one (1) and two (2) years directly-relevant post-NYSC work experience, preferably within a telecoms or FMCG business environment
You can submit application only online through Etisalat's careers page

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