Diageo is world’s leading premium drinks business with an outstanding collection of brands including Johnnie Walker, Crown Royal, J & B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Diageo Nigeria is currently recruiting to the position of Business & Consumer Planning Analyst (AutoReqId: 36430BR) for its Marketing function in Nigeria. This position is based in lagos with some travels within/ outside Nigeria. The successful candidates will reports to the Head of Consumer Planning & Research.
PURPOSE/CONTEXT/SCOPE:
Context
Critical to success for Guinness Nigeria in F13 and beyond is the opportunity to study and apply breakthrough and strategic thinking to Brand Building through detailed Competitive & business analysis for future planning and effective Controls, Compliance & Ethics.
Purpose:
Working closely with the Head of Consumer Planning & Research and the Marketing Director, this role is responsible for developing, analysing and generating insights from primary & secondary research
The role holder will work closely with the Marketing team to ensure performance dashboard & scorecards are accurately maintained with Brand Activities and business targets.
Dimensions:
- Leadership and Functional Responsibilities
- Work closely with other functional teams and external agencies e.g. consultants, benchmark companies etc
- Management and Accountability for Business Unit Monthly Reporting
- Maintains business critical controls & compliance documentation to ensure complete transparency across the Portfolio
- Keep abreast of consumer, customer trends across markets
- Able to manage research agencies and projects
- Be experienced in dealing with strategic and tactical brand issues, able to effectively implement consumer& trade learning from a variety of tools
Key Accountabilities
- Establish effective methods of data collection, storage and dissemination to support the business with timely and accurate competitive intelligence both routinely and in response to specific requests
- Identifies key consumer issues & ensures insights are applied to drive brand growth
- Support the development of the annual strategic plan
- Drive competitor’s intelligence and ensure external and internal factors are balanced in decision-making
- Maintain and develop competitor profiles and use this knowledge to anticipate future issues affecting the business
- Develop an engaging and challenging discussion with Guinness Leadership Team on macro-economic situations to ensure all competitive threats have been considered
Qualifications and Experience Required
- University degree in Marketing /Business or other related discipline
- 1 – 2 years Brand, Trade marketing or Research analytics experience
- Good communications skills able to facilitate and lead discussions
- Strong analytical skills - able to integrate learning from multiple sources and generate insights and innovative strategies from external and internal data
- Demonstrates high marketing Judgement - understands the true consumer impact of our brand building “output” by using logical criteria with practical instinct to judge
- Ability to use performance measurement tools & sound financial management
Barriers to Success in Role--Inability to work in and influence a cross functional team
- Inability to work under own initiative / poor numerate skills
- Does not possess an insatiable appetite for learning & application
- Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders
How to apply?
If you meet the above any positions, please visit Diageo Careers website www.diageo-careers.com click on ‘Search & Apply’, click on ‘Search Openings’ click on ‘Search Openings’ select your country ‘Nigeria’ then click on ‘Search’ down.
