Marketing & Growth Director at GE Nigeria

Marketing & Growth Director at GE Nigeria

GE Nigeria is recruiting for an outgoing, positive, smiling, hard-working candidate to the position of Marketing & Growth Director in IIkoyi – Lagos.

Job Number: 1693415
Career Level: Experienced
Function: Marketing
Function Segment: Commercial Marketing

This position will be part of a marketing center of excellence that will be focused on supporting the emerging growth regions within the GGO with marketing capability expertise. This virtual center of excellence will consist of ~10 marketing experts and team of ECLPs on rotation that are located around the world.

Marketing & Growth Director responsible for:
  • Member of a virtual Center of Expertise (CoE) comprised of globally-based employees aligned to provide support and expertise to GE’s regional teams in area of organic growth, with a strong focus on market intelligence, key industrial verticals and market development efforts, with an emphasis on supporting the GGO teams in the growth markets.
  • Participate in a CoE structure that offers a broad range of marketing and commercial expertise.
  • Support regional Growth teams and global businesses, as required, to advance local market knowledge and strategic growth initiatives. Support provided would include, but not be limited to: market and competitive intelligence, country assessments, customer segmentation and value proposition, development of new go-to-market strategies and business models, and understanding of industry trends (region & customer base).
  • Work on key projects as assigned by the Growth CoE Leader across the GGO regions with key focus on emerging markets. Serve as “player coach” for regions and team.
  • Provide key marketing fundamentals on a project basis: collection and analysis of market and competitive intelligence and action as it is required to differentiate GE in the marketplace.
  • Support key processes, frameworks and projects surrounding key customers and competitors.
  • Working with regional Growth and Commercial teams, create and communicate appropriate customer value that builds an opportunity pipeline in the regions.
  • Find and interpret broad spectrum of market research to generate business insights, and recommend GE competitive strategies.
  • Evaluate and make recommendations to the leadership on disruptive technologies, new trends, and other events.
  • Partner with businesses to complete rigorous data analysis, and market based evaluations. Promote and support innovation efforts including the incubation and commercialization of new technologies and business models, and explore new segments and customers.
  • Drive functional tools and/or processes for segmentation, value proposition development, and VOC activities. Support programs to develop differentiation, targeting and positioning strategies to drive growth and segment penetration.
  • The expectation is for the successful applicant to remain at their current home location and fly in to projects in specific global locations for an set period of #months, typically 2-6 months
GE is looking for people who have one or more of the following characteristics:
  1. Bachelor's degree from an accredited university or college in engineering, business, marketing, or related field. MBA strongly preferred.
  2. At least 7 years’ operational experience in Marketing or Market Development, driving functional tools and processes
  3. Ability to work independently
  4. Strong interpersonal, influencing, and team building skills; proven ability to work well in a matrix environment
  5. Strategic thinker and courageous with an ability to develop and drive strategy. Ability to think expansively, innovatively and laterally in a global, complex environment.
  6. Executive level presentation skills; Strong oral and written communication skills
  7. Strong analytical, project management and organizational skills
  8. Integrity: accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others
  9. Clear thinker with an ability to focus on the “critical few” issue/priorities. Able to communicate messages clearly and concisely. Ability to translate strategy into business objectives.
  10. Able to build a connection to key stakeholders and establish credibility quickly
  11. Industrial knowledge and/or networks strongly desired. ECLP graduate strongly desired.
Interested? So you can click here to apply online.

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